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Demo Car Italy - Database definition

List of variables:

Variable Meaning Calculated (*)
Tried Other Brands Respondent tried other car brands in the last 3 months (Yes/No) FALSE
Age Group Age group of respondent FALSE
Weight Respondent weighting factor FALSE
Gender Gender of the respondent FALSE
Age Exact age of the respondent FALSE
City City of residence the respondent FALSE
Education Education level of the respondent FALSE
Family Membership Family membership of the respondent FALSE
Working Situation Working situation of the respondent FALSE
Social Class Social class of the respondent FALSE
Main Car Brand Main car brand of the respondent FALSE
Secondary Car Brand Secondary car brand of the respondent FALSE
Previous Main Car Brand Previous main car owned by the respondent before the current main car brand FALSE
Spontaneous Brand Awareness Spontaneous awareness on car brands FALSE
Tried Car Car brands tried by the respondent in the last 3 months with a purchasing intention FALSE
Reason Buy Main Car Main reason that motivated the purchase of the current main brand FALSE
Year Of Purchase Year of purchase of main car brand FALSE
Car Satisfaction Satisfaction of the current main car usage FALSE
Service Satisfaction Satisfaction of the current main car brand service FALSE
Reason Of Dissatisfaction Main reason of dissatisfaction of the current main car usage FALSE
Car Satisfaction Score Satisfaction of the current main car usage (score) FALSE
Service Satisfaction Score Satisfaction of the current main car brand service (score) FALSE
Market Calculated Variable for Market TRUE
SurveyType Calculated Variable for Survey Type TRUE
LocalWeight Calculated Variable for Local Weight TRUE
GlobalWeight Calculated Variable for Global Weight TRUE
Date Calculated Variable for Date TRUE
Switched Price Segment Respondent switched price segment (Yes/No) TRUE
Switched To Lower Price Segment Switched to a lower price segment (Yes/No) TRUE
Switched To Same Price Segment Switched to a same price segment (Yes/No) TRUE
Switched To Higher Price Segment Switched to a higher price segment (Yes/No) TRUE
Switching Flow Popular Price Segment Switch flow in/out popular price segment TRUE
Switching Flow Value Price Segment Switch flow in/out value price segment TRUE
Switching Flow Premium Price Segment Switch flow in/out premium price segment TRUE
Switching Flow Prestige Price Segment Switch flow in/out prestige price segment TRUE
Has Secondary Car Respondent has a second main car brand (Yes/No) TRUE
Is New Comer Respondent did first car purchase in his/her life (Yes/No) TRUE
Region Region TRUE
Main Car Price Segment Price Segment of main car brand TRUE
Previous Car Price Segment Price Segment of previous main car brand TRUE
Switched Brand Switched car brand (Yes/No) TRUE

The calculated variables are variables that are derived from variables that were part of the original questionnaire.
A typical usage of calculated variable is in the field of switching calculations.